Search Engine Optimization

Why You Need Search Engine Optimization

It doesn’t matter if you have a great looking site if no one comes to see it.

Search Engine Optimization / Search Engine Marketing is one of the most important things you can do to bring visitors to your web site. When we design the pages of your site (or help you with your design), they are laid out to improve your site’s chances of top placement.

We will work with you to make your site content rich and search engine friendly to help you get a good organic listing.  This includes:

  • keyword research and analysis
  • placing key words/phrases in strategic places
  • all html code is correct and validated
  • meta tags and alt tags are set up
  • structured data markup added

Only then will you find that your site stays in the top natural positions long-term.

And, once your site is launched, our marketing staff will work with you to suggest a series of advertising solutions which will ensure that your web pages are being visited by your target audience.

Local Search

The changes in local search marketing have made it extremely important for businesses that sell products and services in their local area to set up their site appropriately. Recent studies have shown that the majority of people that use the Internet to find a product or service follow up by calling or visiting the store. If your site isn’t set up for local search, you are missing out on potential business.

Not sure what’s involved? Give us a call. We will work with you to determine the best strategies for promoting your site.

Should you get a website audit?

A website audit provides a comprehensive analysis of your sites content and structure. It should cover technical issues including:

  • Are all the pages indexed
  • Duplicate content
  • Broken links
  • Page speed
  • User friendliness
  • Mobile friendly
  • Ranking for unique terms

A good SEO audit will not only check on the performance of keywords you think you want to rank on but will also identify other potential key phrases.

A comprehensive audit should include a plan of action to fix any problems identified.